3-Step Marketing Blog

Videos increase retention rate to 95% and drives SEO

The stats on video marketing that will amaze and possibly terrify. Check these out.

One-third of all online activity consists of watching videos.
6 BILLION hours of video is watched each month on YouTube. (300 hours is uploaded each minute.)
When viewers read text they retain 10%– when watched on video, the retention rate increases […]

The no-fail checklist to get your direct mail opened.

Here are 7 tips to skyrocket your direct mail open rate.

Direct mail (DM) campaigns continue to be used in MASSIVE numbers across North America as a valuable tool for customer acquisition and upsell. In fact, $44.5 (US) billion was spent on DM efforts in 2014 in the U.S. with a median ROI rate of 15-17%.

It remains an extremely […]

Look up … waaaaaay up – it’s the Geico Skytypers.

There’s nothing more exciting for me than being witness to an effective marketing tactic that I have never seen before. Even if it was invented in 1915! That was the case on Labor Day as I was enjoying a concert on the green – golf green believe it or not. It was a […]

Marketing MashUp-Marketing on the Go Episode 5

As I continue my travels around the United States, I’ve had a number of marketing experiences and observances that I love to share with other business owners and marketing professionals. In this episode of 3-Step Marketing on the Go I share an incident with “poor” customer service and “fabulous” customer service and to  recognize how […]

Pillows, Signage, Timing – Marketing on the Go Episode 6

I’m in Wilcox, Arizona, its HOT and a storm is brewing!  So I pulled over to catch some air and share a few marketing observations on the road.

What is it that your customers want, need and where are they in their decision making process? If you haven’t done the “customer roll play” lately, you could be […]

How ethical is your marketing bribe? 10 Tips to make it sing!

Tired of signing up for free reports, newsletters and email drips that you never have time to read or watch?  If you are, then so are your customers!

In marketing, these tactics are called ethical bribes – when a prospect gives you their contact information (usually name and email) and YOU give them an information […]

Buc-ees billboard campaign delivers best practices-Marketing on the Go Episode 7

I love long road trips on highways I’ve yet to travel. I get to see some terrific outdoor billboard campaigns that offer up great ideas and successful advertising best practices that can also be used to create solidly responsive campaigns using other advertising platforms. Nothing like reaching the ideal buying customer with a powerful […]

Leverage Promotional Items or FLUSH YOUR MONEY!

Leverage Promotional Items or FLUSH YOUR MONEY! – Marketing on the Go-Episode 8
Unless you get your hands on an incredibly spectacular promo item, chances are the money you spend on that branded pen, flashlight, calculator, drink cosy, letter opener, water bottle or __________ (fill in the blank) will go right into the bottom of […]

Outdoor signage-billboard advertising lessons from the road

Driving the highways of North America provides a remarkable education for marketers. In particular, mile-after-mile of outdoor signage (billboards ) show us how advertisers deliver their marketing messaging in both effective and ineffective ways. With the tremendous marketing training resources available online and offline, and often at very reasonable costs, marketers with a budget […]