I love long road trips on highways I’ve yet to travel. I get to see some terrific outdoor billboard campaigns that offer up great ideas and successful advertising best practices that can also be used to create solidly responsive campaigns using other advertising platforms. Nothing like reaching the ideal buying customer with a powerful message that reaches them exactly when they need you most — that’s the 3-Step Marketing Model!

Here’s a quick video I recorded on a recent road trip as part of my 3-Step Marketing on the Go series where a Buc-ees billboard campaign really caught my eye and provides some valuable business marketing ideas!

All the best to your marketing success. Now … go get at er!

Charlene Brisson, www.3-StepMarketingPro.com