Marketing On-the-Go

Blog posts from Charlene Brisson’s travels.

Marketing MashUp-Marketing on the Go Episode 5

As I continue my travels around the United States, I’ve had a number of marketing experiences and observances that I love to share with other business owners and marketing professionals. In this episode of 3-Step Marketing on the Go I share an incident with “poor” customer service and “fabulous” customer service and to  recognize how […]

Pillows, Signage, Timing – Marketing on the Go Episode 6

I’m in Wilcox, Arizona, its HOT and a storm is brewing!  So I pulled over to catch some air and share a few marketing observations on the road.

What is it that your customers want, need and where are they in their decision making process? If you haven’t done the “customer roll play” lately, you could be […]

Buc-ees billboard campaign delivers best practices-Marketing on the Go Episode 7

I love long road trips on highways I’ve yet to travel. I get to see some terrific outdoor billboard campaigns that offer up great ideas and successful advertising best practices that can also be used to create solidly responsive campaigns using other advertising platforms. Nothing like reaching the ideal buying customer with a powerful […]