Look up … waaaaaay up – it’s the Geico Skytypers.

There’s nothing more exciting for me than being witness to an effective marketing tactic that I have never seen before. Even if it was invented in 1915! That was the case on Labor Day as I was enjoying a concert on the green – golf green believe it or not. It was a […]

Marketing MashUp-Marketing on the Go Episode 5

As I continue my travels around the United States, I’ve had a number of marketing experiences and observances that I love to share with other business owners and marketing professionals. In this episode of 3-Step Marketing on the Go I share an incident with “poor” customer service and “fabulous” customer service and to  recognize how […]