Step 3 – Select Tactics that Produce Results

Videos increase retention rate to 95% and drives SEO

The stats on video marketing that will amaze and possibly terrify. Check these out.

One-third of all online activity consists of watching videos.
6 BILLION hours of video is watched each month on YouTube. (300 hours is uploaded each minute.)
When viewers read text they retain 10%– when watched on video, the retention rate increases to 95%.
A webpage […]

The no-fail checklist to get your direct mail opened.

Here are 7 tips to skyrocket your direct mail open rate.

Direct mail (DM) campaigns continue to be used in MASSIVE numbers across North America as a valuable tool for customer acquisition and upsell. In fact, $44.5 (US) billion was spent on DM efforts in 2014 in the U.S. with a median ROI rate of 15-17%.

It remains an extremely […]